INSIDER MARKETING: Alienating New Audiences

DISCLAIMER:
I have been trying in earnest not to write this post for some time. Partly because it’s a bee in my bonnet that has been difficult to pin down since it crosses over a number of bugbear issues of mine, but mainly because of a hesitation I have as a writer not to take too many sacred cows down to the abattoir at the one time. But in recent weeks, particularly as I have been thinking about marketing a lot, and what’s happening in the world of digital and social media; I realised that with my last two posts on the subject (in response to the Connecting research from the OzCo) I had been skirting around this very issue. Dipping my toes in the river without really going too deep. Upon re-reading the blogs I found myself asking “what do I really mean by that?”

There were things I wanted to say but didn’t, because they weren’t exactly on-topic, but were definitely relevant to how arts organisations define themselves, and how they relate to their audiences. But every time I held back from the issue, I felt a little treacherous inside. Which is no good, because I believe that if there is something to be said, we should say it, as respectfully as we can. Even if it hurts you more than it hurts me, I’m sorry, *I have no choice.

No Booze ’til Deadline: TINA Wrap-Up

in just five days we’re able to carry inspiration for the other 360 – in the brilliant artists and writers we meet, their dedication, their risk and their wisdom – and all the fresh ideas that come up for us while we hear them speak.

Teeny Tiny TINA Teaser

…I for one may take the opportunity to get nude at the Temporal Vivants workshop, as this sort of thing can save a lot of time later.