Posts tagged ‘This Is Not Art’

INSIDER MARKETING: Alienating New Audiences

DISCLAIMER:
I have been trying in earnest not to write this post for some time. Partly because it’s a bee in my bonnet that has been difficult to pin down since it crosses over a number of bugbear issues of mine, but mainly because of a hesitation I have as a writer not to take too many sacred cows down to the abattoir at the one time. But in recent weeks, particularly as I have been thinking about marketing a lot, and what’s happening in the world of digital and social media; I realised that with my last two posts on the subject (in response to the Connecting research from the OzCo) I had been skirting around this very issue. Dipping my toes in the river without really going too deep. Upon re-reading the blogs I found myself asking “what do I really mean by that?”

There were things I wanted to say but didn’t, because they weren’t exactly on-topic, but were definitely relevant to how arts organisations define themselves, and how they relate to their audiences. But every time I held back from the issue, I felt a little treacherous inside. Which is no good, because I believe that if there is something to be said, we should say it, as respectfully as we can. Even if it hurts you more than it hurts me, I’m sorry, *I have no choice.

Continue Reading 31/07/2011 at 3:31 pm 1 comment

No Booze ’til Deadline: TINA Wrap-Up

in just five days we’re able to carry inspiration for the other 360 – in the brilliant artists and writers we meet, their dedication, their risk and their wisdom – and all the fresh ideas that come up for us while we hear them speak.

Continue Reading 08/10/2009 at 11:51 am 8 comments

Teeny Tiny TINA Teaser

…I for one may take the opportunity to get nude at the Temporal Vivants workshop, as this sort of thing can save a lot of time later.

Continue Reading 15/09/2009 at 12:43 am Leave a comment


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VICTOR SANCZ vassanc [AT] gmail.com

since 2009

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